About Promu.net
A coupon publisher that puts readers first, not commissions.
Promu was founded after the Honey lawsuit because the deals industry had a trust problem the incumbents weren't going to solve themselves. Our model: editorial review, transparent affiliate disclosure, no dark UX, no commission-driven rankings.
800+
Stores tracked
412
Codes verified this week
18.4K
Subscribers
48h
Re-verification SLA
Why we built Promu
The coupon industry was waiting for a reset.
By late 2024, the dominant coupon brand — Honey — was facing a class-action lawsuit for redirecting affiliate commissions away from independent publishers, while quietly suppressing better codes to keep its merchant relationships intact.
The industry response was silence. So our team built Promu around three principles:
- Editorial review on every code. Codes go live only after a human editor verified them on a sandbox cart.
- Inline affiliate disclosure. Every commission, on every link, labelled where you can see it.
- Ranking by success-rate, not commission. The code that works best for the most readers is on top — even if it pays us less.
Editorial standards
Our editorial floor (and ceiling).
Promu meets or exceeds Google's Helpful Content Update bar on every page we publish.
400+ words original per page
Every store page has editorial commentary beyond a code list — context on the merchant, the renewal trap, when not to redeem.
Human review on AI drafts
AI may scaffold a first draft. A human editor verifies, rewrites, and stamps every page before publication.
Sandbox cart verification
Every active code is redeemed against a real cart on the merchant's checkout page. No code goes live untested.
48h re-verification cycle
Every active code on Promu is re-tested at least once every 48 hours. Codes with <60% redemption success are pulled.
Affiliate disclosure inline
Commission is disclosed next to every affiliate link, not buried in the footer.
No reveal-gate
You see every code without giving us an email. Email opt-in is for the weekly digest only.
The team
Real humans behind every code.
Editorial team distributed across HN, SG, VN with industry research backgrounds.
Maya Chen
Senior Editor
8 years covering SaaS pricing for Bloomberg & The Information.
Dale Wirick
Hosting Editor
Former hosting industry analyst. Caught Honey's redirect bug in 2023.
Priya Raman
Education Lead
Designed UNiDAYS verification flows. Now hunts student stack codes.
Tom Bui
Engineering Lead
Maintains Promu's click-event ingestion + verification queue.
Talk to us
Found a missing code, broken redirect, or wrong claim?
We respond to editorial flags within 24h, and merchant inquiries within 48h. Press, partnerships, security: hello@promu.net.
